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Research papers

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Rebecca Southern, Vanessa Gibbon
Company: Kantar
November 2, 2020
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Citation

Rayner, Southern and Gibbon (2020a, November 02). Purpose in Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/purpose-in-asia


Videos

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Vanessa Gibbon
Company: Kantar
November 2, 2020
×

Citation

Rayner and Gibbon (2020a, November 02). Purpose in Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/purpose-in-asia-11647


Videos

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
June 15, 2016
×

Citation

Rayner, A. (2016a, June 15). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber--8678


Research papers

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
May 19, 2016
×

Citation

Rayner, A. (2016a, May 19). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber-